Each year the BMW Car Club of America throws a party—a world famous party known as Oktoberfest and sometimes simply O’fest. This movable celebration of everything BMW occurs at exciting locations throughout the country and is the ultimate motorsport family reunion. This year we are fortunate enough to have our family reunion presented by Michelin once again!

O’Fest 2016 will be part of a once-in-a-lifetime celebration spanning almost two weeks in honor of BMW’s 100th anniversary. The event will be held in conjunction with two other favorite club events—Legends of the Autobahn and the Festorics Turn Five corral—so you do not want to miss this historic event. The host hotel for O’fest will be the Hyatt Monterey and the track is, of course, the thrilling Laguna Seca Raceway. Yes, finally you, too, will drive the Corkscrew!

Monterey is known for incredible scenery, the Monterey Bay Aquarium, Fisherman’s Wharf, and the nearby vineyards in Carmel Valley making this location the perfect setting for the centennial celebration and O’Fest!

Oktoberfest will run from Tuesday, August 23 through Sunday, August 28, 2016, and will feature many of the staples that longtime attendees have become familiar with at previous gatherings, including the Bridgestone autocross, Pirelli Concours, rallies, and of course, high-performance driving events. This year’s edition will also feature some very unique social events—a beach party along the Monterey Bay, a strolling dinner at Holman Ranch with stunning mountain views, and the BMW NA Awards Banquet at the Hyatt with some very special guests to end the week.

This will be a bucket-list week of excitement and fun for any BMW enthusiast. Stay tuned for other surprises that have yet to be announced!